Print campaign highlighting the dangers of driving drowsy.
Snoring can save your life.
Copy: Among the many benefits of getting enough sleep is one you might find especially compelling: it can keep you from being involved in a serious highway accident. Statistics show that driving while drowsy causes as many as one million crashes every year, many of them fatal. So remember, your life may depend on complying with the laws of nature, as well as those of the road. Always drive well rested.
The many benefits of adequate rest.
-Less chance of having your face go through the windshield at 60 MPH
Copy: Getting lots of sleep may be less a matter of self-image than of self-preservation. Statistics show that driving while drowsy is one of the most frequent causes of highway accidents. In fact, falling asleep at the wheel accounts for an estimated one million crashes every year, many involving fatalities. So protect your life along with your looks. Before you get on the road, be sure you get enough sleep.